Wednesday, April 23, 2014

Digital Moms + Brands, Do They Still Rule?

Kidscreen Magazine: iKids Winter 2014, Volume 3 issue 1
Looks like a yes. According to BSM Media they spent $2.25 trillion in 2013. Social Moms ages 18 to 49 spend 43% more on health & beauty, 61% more on apparel, 82% more on toys & games and 96% more on food & beverage.
You can read the whole article here on the iKids magazine produced by Kidscreen. Go MOMS!

Marketing To Moms Online: Digital Habits & Behaviors
Study Reveals Technology Habits of Moms, BSM Media
Marketing To Moms Coalition

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