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Thursday, September 29, 2011

#kidsconf11 London

Tweets & links from The Bookseller Children's Conference 2011
find the conference site here


Orna O' Brien
and we re off! Big crowd, mostly female! First off Philip stone
 
Peter McKay
Children's down 1% cf total (print) down 7% at
 
Peter McKay
School textbooks up 13% at £2.2m
Peter McKay
Children's fiction up 8% t
 
Dubit
Moshi Monsters books have brought in £1.2m so far this year.
Dubit
YA fiction down £9.5m in 2011. Vampires dying off? nope, Neil Denny says they will be big in 2012
 
A&CKidsUK
Dystopian BIG for 2012
Peter McKay
Keep your horizon scanning focused on internet connected TV
Peter McKay
Online media consumption is growing among the 55 to 64 year olds hooray
 
Tia Fisher
"content makers are coming face to face with their audiences"
Peter McKay
go where your audience is e.g. Myspace and take an advertiser with you
Peter McKay
check out SORTED on youTube social media cooking for youngsters
 
Elaina O'Neill
Book sales down but storytelling way up - Andrew piller
 
Mike Richards
Massively impressed by the work done by FMX Freemantle - and the thinking behind it.
 
Peter McKay
Makes me think about what Fourth Story Media are up to - storytelling on a gaming platform
 
Elaina O'Neill
Adolescence : age 10-25! News to me ...
 
Peter McKay
Dr Clarke demonstrates that social networking is transforming the concept of "friends" for 10 to 14 year olds
Peter McKay
Transmedia gamification, words we need to understand
 
Yomego
Dr Clarke says that kids prefer one screen, & don't talk about what they watched on TV last night - they chat on FB in realtime
 
Susie Day
RT : If you strip out dark romance YA fiction sales are up 20% year on year. Yay.
 
Fiction Express
readers are buying fewer print books - maybe because they're all reading our interactive e-books instead!?! ;)
 
Peter McKay
- storytelling platforms - book - film - tv - computer games - gaming - PAPERLAND/ SCREENLAND/ DIGILAND
 
Tia Fisher
Dubit: Children are platform agnostic. Content can start on any platform and move to another.
 
Peter McKay
Hour spent on books is holding steady for all age ranges but time on digital is growing fast and exceed books for older kids
 
Ian Chia
RT :"Kids r platform agnostic, they only care about the story & the story can start anywhere"-Dubit
 
Dubit's Claudio Franco: "Don't be afraid to change your story for online".  
Dubit
Egmont Press: "take stories to where children are".
 
Transmedia doesn't have to be expensive; check out: www.thefirstzombie.com  Trailer: .
 
Dubit
Egmont Press: don't undervalue the importance of skilled writers in games < couldn't agree more.
 
Kirsty Bell
Cally Poplak of Egmont emphasizing need for publishers to develop a "digital instinct", translating & reinterpreting stories
 
The Bookseller
Poplak stressing the importance of quality writing by practised, professional authors in projects with digital dimension
 
The Bookseller
Egmont talking about its BSRK transmedia project, which starts online, then a game, app, and finally culminates in the book  
Peter McKay
check out gobzrk.com
 
Dubit
Enjoying virtual worlds at ? Follow and visit Dubitplatform.com we take books online.
 
Vicky Cowell
fightmymonster.com sounds amazing, though aimed at 7-12 year old boys. Do I still qualify?!
Published World
we have over 1 million children and parents reading our magazines in only 6 months so should we now go digital?
 
The Bookseller
interesting details about the Horrible Histories virtual world. took 18 months to create. 15k registered users in its 1st month
 
The Bookseller
@
costs now being detailed, from £50,000 for simple prototype to £200,000 plus for full virtual world..
 
The Bookseller
Also ongoing costs to moderate the virtual world and have an ongoing strategy to keep your users involved
 
Yomego
Usernames 1 of the hardest things to moderate. You can create predefined usernames to save money & keep users safe
 
Sara, check out bottom set of PDFs re:advergames/virtual worlds/tweens/commercial v
 
Sam Missingham
. of Penguin talking about virtual world tie-in books Moshi Monsters - sold 3/4 of a million books in UK
 
How book IP's/kids brands and VWs are doing business
 
The Bookseller
Amanda Wood of Templar being frank about not making £ out of the web-based digital 'ology' experiment they undertook last yr
 
Peter McKay
Nukotoys up with Templar talking about the technology
 
oohs from the crowd at Nukotoys tap technology - tap a card on the ipad screen and the image comes to life and scampers! lovely  
Ian Chia
 
Peter McKay
Almost everyone I talk to with a print heritage has a print semantic frame and don't seem to realize how limiting it is
 
Peter McKay
Apps Rules from HC - innate sharing, great sory, media to aid retell, invite conversation, show off
 

Ian Chia
RT : User age profiles for Moshi Monsters and Bin Weevils +
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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