Pinterest is a visual pinboard for collecting & sharing images from the web. The demographic is predominantly female.
According to Meredith Schimel, Moms are driving technology adoption on multi platforms including Facebook, Pinterest and Groupon. How do they effect the discoverability of new children's content?
“We’re excited to see a lot of the tablet manufacturers truly recognize that marketing their tablets toward video games, robots and all of that is not necessarily the best way to scale,” Schimel said.
Is this the end of the young nerdy male early adopter stereotype?
How are publishers engaging with this "busy millenial Mom?"
How can you connect your story across platforms like Facebook or Pinterest?
The Rise In Pinterest and The Shift From Search To Discovery, November, 2011
Are you on Pinterest?
"Moms who blog have become citizen journalists, and remarkably, the top 15 mom bloggers influence more people than the New York Times.
The 5 million moms with smaller individual followings are also being
approached by brands, businesses and organizations looking to have their
products reviewed, stories shared and conversations sparked." - Forbes, How Open Conversation Between Moms, Marketers Earns Influence
According to Meredith Schimel, Moms are driving technology adoption on multi platforms including Facebook, Pinterest and Groupon. How do they effect the discoverability of new children's content?
“We’re excited to see a lot of the tablet manufacturers truly recognize that marketing their tablets toward video games, robots and all of that is not necessarily the best way to scale,” Schimel said.
Is this the end of the young nerdy male early adopter stereotype?
How are publishers engaging with this "busy millenial Mom?"
How can you connect your story across platforms like Facebook or Pinterest?
Here's what PUBLISHERS are doing on PINTEREST:
Chronicle Books
Random House Publishing group
Scholastic
Ruckus media
Moms With Apps/Lorraine Ackerman
Chronicle Books
Random House Publishing group
Scholastic
Ruckus media
Moms With Apps/Lorraine Ackerman
RELATED LINKS:
Original Article on PaidContent.org, May 2012The Rise In Pinterest and The Shift From Search To Discovery, November, 2011
Are you on Pinterest?
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