TransmediaKids.com: Discoverability: Connecting Books & Readers

Connecting readers to books was the focus of the DISCOVERABILITY & MARKETING, Digital Book World event held in new York September 24 & 25, 2012.

hashtag: #DBWDM
Interesting tweets & links from the #DBWDM stream:

‏@mrmullin

This is a really interesting dashboard of publisher social media presences. Kudos to the #DBWDM team for making it:https://social.digitalbookworld.com/

‏@Porter_Anderson

#DBWDM Here is the interview from #Writing on the #Ether with our current speaker, @DennisYu, FYI: http://ow.ly/dZ1ST

Retweeted by Digital Book World

‏@ColleenLindsay

Great presentation about forming habits, and breaking habits by@cduhigg. (His book is amazing, by the way.) #dbwdm

‏@Sparksheet

#DBWDM @cduhigg talking about how to harness the power of habit to sell books. Here's our Q&A with him:http://sparksheet.com/harnessing-the-power-of-habit-qa-with-charles-duhigg/

‏@Porter_Anderson

#DBWDM @ColleenLindsay says community managers are mistaken to allow the conversation to be ghetto-ized in a corner of the home page.

‏@Porter_Anderson

#DBWDM @ColleenLindsay notes that too many companies put their least experienced people in charge of social media -- big mistake.

‏@Porter_Anderson

#DBWDM @ColleenLindsay says she found it interesting when@JuntaJoe noted today that #publishers don't platform (but ask#authors to).

‏@Porter_Anderson

#DBWDM @MrsL_Double_A says @RandomHouse is working to build and deploy verticals to construct thematically framed communities.

‏@DocumentDriven

@WritersDigest: RT @dreamyeyed: RT @ColleenLindsay: Photos get 60% of all user engagement on Facebook, across all users. #dbwdm

‏@nicole_miller

Publishers should remember that their most powerful resources are their characters via @R_Nash ...how can we monetize that?#DBWDM

‏@KateRados

Social is NOT 'one size fits all'. Learn the social currency of your community. #DBWDM

‏@Sparksheet

Visual e-books are getting more popular - graphic novels, cookbooks - covers still important in #pinterest age - @bnbuzz @sashan#DBWDM

‏@megfinn

Comics are getting very popular on Nook -- highly visual stuff seeing big growth on the tablets. via @sashan #DBWDM

‏@Porter_Anderson

#DBWDM @Girlfriendology "@Pinterest is a wonderful way to generate traffic." Haupert also uses a weekly newsletter (using@FeedBlitz).

‏@Porter_Anderson

#DBWDM @Girlriendology on @Twitter has some 26,800 followers. Haupert likes @Pinterest because entries persist, unlike tweets.

‏@TCIsbell

RT @colleenlindsay: THIS: "Sure, authors need platforms but why aren't *publishers* building their own platforms?" - Joe Pulizzi#dbwdm

‏@ColleenLindsay

Me too! RT @RedheadWriting: What I'm loving as an author at#DBWDM? @togatherinc http://ow.ly/dYPAq Success = Desire - Risk.#sweet

‏@ColleenLindsay

Really love this email marketing preso from @bestofjess - she has great presentation style and integrates humor well into examples.#dbwdm

‏@Sparksheet

.@juntajoe: Forget #channels (even books)- publishers need to build own #platform to serve niche audiences with #content #DBWDM

Retweeted by Colleen Lindsay

‏@ColleenLindsay

Truth: at the end of the day, your Amazon book page becomes your book's homepage online, no matter where else you are online.#dbwdm

‏@ColleenLindsay

Every time you search for a book on Amazon that has Search Inside the Book enabled, the ENTIRE TEXT OF THE BOOK is searched.#dbwdm

‏@ColleenLindsay

Smart advice: "Treat your publishing advance like a marketing budget." - @RedheadWriting #dbwdm

ON DATA

Did you know:
- In 2011, nearly half of consumers changed their book-buying behavior
- 39% of book are sold online, 26% in stores, and the rest in nearly a dozen other ways
- People discover new books in up to 44 different ways" -Jeremy Greenfield, Digital Book World

As reaching readers becomes more fragmented, telling your story across platforms will only become more important. This is why some publishers & content creators are experimenting with transmedia (cross platform) storytelling. Giving your audience different ways to enter the story can't hinder discoverability right? (I'm looking for data now-please share if you have any)

Kelly Gallagher from Bowker Market Research released this book buying data
(available on the Digital Book World website)