Transmedia Resource Kit

The transmedia multi platform convergent resource kit (say that 5 times fast) is an amazing site designed & developed by Dr. Siobhan O'Flynn & Anthea Foyer, if you haven't seen it, go take a look.
Make sure you see the social media case study devoted to THE HUNGER GAMES. Wow.

TMC Hunger Games Case Study from TMC Resource Kit

Love this: "Tweak (and tweak] Constantly!"