Ebooks & Kids: Notes From #LaunchKids & Digital Book World 2014

My number one mind blowing take away from #LaunchKids, Digital Book World 2014:

"67% of U.S. children aged 2-13 are now reading digitally. That's up 54% from last year according to PlayCollective & Digital Book World."

Graphic: Digital Book World

Graphic: Digital Book World

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What Social Media & Marketing Tools Are Publishers Using SuccessfullyDigital Book World

What Is A Digital Book Worth?
Carisa Kluver, The Digital media Diet

Digital Engagement Is key Say Children's & Young Adult Publishers

"Dominque Raccah, CEO of Sourcebooks, agrees. The Naperville, Ill.-based publisher’s “Put Me In The Story” program met with tremendous success since launching in November 2012, enjoying a 100% increase on its revenue goal last year.
But Raccah said the more significant statistic is the 85% of customers surveyed who intend to come back. “That’s when I knew we had a business,” she said.
Raccah attributes that to a fully integrated digital ecosystem. Some 40% of significant user interactions with “Put Me In the Story” products are app-based, and key app titles are driving conversion of print."

Teens Don't Read For Fun Anymore
Digital Book World

10 Things You May Not Know About Ebook Pricing
Techcrunch, Rachel Willmer @rwillmer

Shifting Family Dynamics Give Kids More Media Purchase Decisions
Digital Book World

Amazing Apple Stats & Facts
iPad Facts quoted during #LaunchKids by Rick Richter @RickatRuckus

New Study: Number Of Kids Reading Ebooks Has Doubled Since 2010
Press Release, Scholastic

All About The Kids: Launch Kids 2014

Kimberly Lew, Publishing Trends @publishingtrend

RELATED SLIDES

From: Stacey Matthias Co-CEO, Insight Strategy Group

Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddlers, Teens, and In-Betweens (Stacey Matthias, Insight Strategy Group) from Publishers Launch Conferences

Kids Books Online & Off: Changing behavior In The Digital World by Jonathan Nowell, President, Nielsen Book & Jo Henry, Director, Nielsen Book Research

Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Nielsen - Jo Henry - Jonathan Nowell) from Publishers Launch Conferences

From Page Flip to Screen Swipe: 10 Keys to Ebooks & Learning by Jeremy Greenfield

From Page Flip to Screen Swipe: 10 Keys to Ebooks and Learning (Digital Book World and PlayCollective) from Publishers Launch Conferences

Let's Be Friends: Being A Social Writer & How Publishers Can Help Authors Connect With Readers (good platform building information)

 

Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors Connect with Readers (Sarah Mlynowski) from Publishers Launch Conferences

Moving To Mobile: Developing A Key Strategy For Children's Publishing by Kristen McLean, Bookigee

Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kristen McLean, Bookigee) from Publishers Launch Conferences

The State Of The Art for Illustrated eBooks by Ron Martinez (Publishers launch 2013)

Ron Martinez - The State of the Art for Illustrated eBooks from Publishers Launch Conferences

In The Niches: market Verticals Reap The Rewards Of Scale by David Nassbaum, @dnussbaum (Publishers Launch May 2013)

David Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale from Publishers Launch Conferences

Enjoy the read! If you have links to interesting posts, please let me know.