Tuesday, January 10, 2012

Got Mobile Strategy?


Mobile appears to be exploding (again).

 "There is still an obvious need for a traditional website but the shifting habits of consumption mean you can’t make mobile an afterthought." - Ryan Kim, Gigaom

What does this mean for traditional publishers & content creators?  Do you have a mobile strategy? 

GOOGLE says "the best consumer experiences on mobile happen on websites that are designed for mobile."

They even have a webinar that highlights best practices for mobile sites here.

"61% of users are unlikely to return to a website that they had trouble accessing from their phone." -Google Mobile Ads Blog

Ryan Lee writes: "It's Becoming a Mobile-First World"

FROM GIGAOM
*30% of Fab.com traffic is from mobile 3 months after launching a mobile app
*350 million of 800 million Facebook users access via mobile channels
*54% of My Yearbook traffic comes form mobile
*79% of  smartphone users currently utilize phones to help with price comparison, product searches and locating a retailer

Neilson says US teens are among the biggest consumers of mobile content.
FROM NEILSON
*teenagers ages 12-17 consume nearly twice as much mobile video content as other viewers in different age groups
*mobile subscribers 12-17 watch 7 hours 21 minutes  of mobile video a month 
*58% look at mobile ads


Kids Today: How the Class of 2011 Engages with Media"

How does this impact the future of mobile learning? 
How do educators take advantage of this trend and reach kids "where they live." 


How does the explosion of mobile square with the trend to "appify" the web?
Read: IGNITION: Future of Media Preview: Will Startups HTML5 "Appify" The Web -- And Save Publishers?

Interesting stuff.

Any thoughts?

Friday, January 6, 2012

Henry Jenkins interviewed by Simon Pulman About His forthcoming Book Spreadable Media

Simon Pulman of Starlight Runner Entertainment interviews media scholar Henry Jenkins about his forthcoming book Speadable Media, co-authored with Sam Ford and Joshua Green.

 Interesting comments about the participatory divide and how kids can engage with media in a "meaningful way."



follow: Henry Jenkins @henryjenkins
blog:  Confessions of An Aca-Fan
serialized white paper on blog: If It Doesn't Spread, It's Dead (part one): Media Viruses and Memes

follow: @simonpulman
blog: Transmythology

related articles:
Spreadable Media: Creating Meaning and Value in A Networked Culture

FOE5 Panel-Spreadable Media
"Henry Jenkins, Sam Ford, and Joshua Green–co-authors of the forthcoming book Spreadable Media–share recent experiments from independent filmmakers, video game designers, comic book creators, and artists and discuss the promises and challenges of models for deeper audience participation with the media industries, setting the stage for the issues covered by the conference." - Annenberg Innovation Lab

Monday, November 14, 2011

Ian Chia & Heidi Siwak Present "I Live Over Here" At The Global Education Conference

Ian Chia, Heidi Siwak & Class 62 will present "I Live Over Here," a project based learning collaboration I was honored to participate in along with Esa Helttula. Ian & Heidi will present our global collaboration at the Global Education Conference November 14, 2011. The conference runs November 14-18, 24 hours a day. You can log onto the site and participate here no matter where in the world you live.
How cool & connected is that?
From the Global Education Conference site:
"This session is a discussion of the "I Live Over Here" web and iPhone/iPod Touch/iPad platform as a tool to introduce global, culturally diverse student groups to meet and share learning through interactive 360 photo panoramas and short blogs, and a project-based learning approach for deeper learning of multiple digital literacies for classes that decide to create their own "DIY app" within the platform.  
The "I Live Over Here" project is both a Wordpress based blogging site as well as an iOS app (for iPod Touch, iPad and iPhone), featuring collaborative content from contributing classrooms around the world.  This project came about through a collaboration between Heidi Siwak, a Grade 6 & 7 teacher at Dundas Central, Ontario Canada and her class of Grade 6 students, and three collaborators from Being Prudence, a digital education publisher (Ian Chia in Melbourne, Australia; Esa Helttula in Espoo, Finland; Cynthia Jabar in New York City, USA.) 
 Since April 2011, Heidi's Grade 6 class has been developing their own iPhone app through a project-based learning approach, creating all the content for their own tourism app for the town of Dundas. Their inquiry project has involved multiple cross-curricula strands: literacy (researching and writing marketing texts for local attractions in Dundas); numeracy through real-world skills involved in digital media and the maths involved in drawing computer graphics; geography through the use of the app's GPS-based mapping systems; digital photography and image manipulation for the photographic galleries and the GPS based augmented reality camera system; visual arts and interactive design for the app's user-interface; and ICT skills in learning/using digital content management systems (Wordpress and Google Sites) for project management and data entry and digital media asset management. 
Since then, the project has grown to include a special-ed Grace 4-6 class in Cambridge, Canada developing a tourism app/website of their town and a Grade 5 science class in Ohio, USA developing a biology science app/website of their school's butterfly garden investigating the ecology of the biosystem for the garden. 
A high school Indonesian language class in Perth, Australia is planning to create an app/website of local Perth resources for the Indonesian immigrant population in Perth, by researching relevant English speaking businesses and community resources and translating/creating content in the Indonesian language. 
We are moving onto the next phase of the project, where we integrate global classrooms of co-creators into a common, shared, open and semi-personalized "platform" to encourage further global connections between contributors and collaborative learning. 
Our aim is to build a global base of culturally relevant creative-commons licensed curriculum by organic contributions, along a similar approach to the Rhizomatic/Connectivism model of learning as discussed by Dave Cormier's "Community as curriculum" research. ("Rhizomatic Education: Community As Curriculum" Dave Cormier - Innovate: Journal of Online Education, v4 n5 Jun-Jul 2008 http://davecormier.com/edblog/2008/06/03/rhizomatic-education-community-as-curriculum/ ) 
The project's has two primary approaches: 1) In order for K-12 students to be introduced to a connected "global classroom", the barriers of entry must be sufficiently easy to introduce gradual experimentation with relevant engagement to multiple systems of education in different countries. "Your" local community as a subject area is predominantly a starting point for social studies within the K-8 domain. 
Blogging is also increasingly encouraged as a means to engage learners for early language acquisition skills in the elementary level, with evidence in the US, UK, Canada and Australia pointing to concrete benefits with participatory commenting leading to strong student engagement. However, a number of education blogging systems are local "walled gardens" (such as Australia's Vicnet in public education), protecting students from a global participation balancing concerns of cyber-safety/cyber-wellness. 
This poses problems for meeting/exchanging learning for global partners. The global blogging portion of I Live Over Here offers a free, and limited system of blogging with a focus on a few posts from each participant class on their local community. They are encouraged to use the $2 iOS app from Occipital called 360 Panorama to capture accompanying 360 degree virtual paroramas of their local school and community, using their text to accompany a simple, immersive experience of *where they live.* This offers schools the ability to "test the waters" with collaborative global blogging in a safe environment where participants are other schools from around the world.  
Contributors are pinpointed on a Google world map within the website and app, and commenting is enabled for students to comment on other classroom's contributions from around the world. The system is designed to encourage learning digital citizenship skills through blogging and commenting, discoverability of global participants and understanding more about each others' local cultural contexts, and provide pathways to encourage further global collaboration outside of the project between interested schools using Skype, Quad Blogging and other means. 2) Classes who wish to delve into deeper project-based learning can participate in growing streams of inquiry focus. 
For example, the tourism apps offer far deeper engagement in cross-curricula skills to create content for their local community. The science stream hopes to grow various apps of content about local ecology and energy systems from around the world, allowing an audience to browse and download free content created by these classes. Science classrooms can build upon particular tagged streams (eg. butterfly ecosystems) and collaborate to learn about systems in various countries. 
The language component allows learners to create content in different languages, opening opportunities for foreign language exchange as well as offering resources to students impacted by ongoing trends in global migration. 
We are also investigating the opportunity for location based storytelling for an arts stream, encompassing visual and performance art integrated with new media transliteracies.   
We envisage that the project-based learning DIY app building component of the project will have a nominal fee per classroom (possibly $15 per class regardless of student numbers) in order to support the ongoing hosting costs of the more comprehensive media assets and technology for the PBL technology, and welcome ongoing discussion with global educators in the developed world about practicalities in light of austerity measures and cutbacks in the US and Europe. 
For interested participants in the developing world, the nominal fee would be far lower in direct proportion to the means of the participants, and we welcome learning about what would be practical for schools in these regions. 
The session will explain the deep levels of engagement in student learning through global collaboration thus far, and discuss and demonstrate the next phase of this project. We hope to meet potential educators and classrooms in this session and learn what would make this project more useful and relevant to various regions' contexts. 
  
A presentation by Heidi Siwak on the learning achieved in her classroom through the development of the initial pilot app. This was presented at the 3rd Reform Symposium online conference in 2011. http://www.slideshare.net/siwak62/app-titude-for-learning-rscon3-heidi-siwak 
A wiki where we have been documenting the ongoing process of open development by the student learners, and the ongoing curriculum resources that the classrooms are contributing to. http://iliveoverhere.beingprudence.com/ 
Our roadmap for this next phase of the project showing ideas and research behind our thinking. http://iliveoverhere.beingprudence.com/roadmap." -Ian Chia
SESSION TIMES November 14, 2011:
Espoo: 12am
NYC: 5pm
Dundas: 5pm
Melbourne: 9am

Sunday, October 23, 2011

Collaborate With Robot Heart Stories

Laika found out she loves to doodle.
Becoming Part of The Story/Points of Entry

WHAT DO YOU LOVE? 

Storytelling pioneer Lance Weiler created ROBOT HEART STORIES, an experiential educational vehicle for kids to talk to each other all over the world, tell stories about their life on earth and ask a girl robot who has crash landed in Montreal, questions about where she is from and why she landed here.



They ask questions like:
"What might you want to do here on Earth?" - Vincent, NJ
"Why is the heart on your chest so big?" -Brenna, NJ
"What would happen if you landed in New Jersey?" -Michelle, NJ
"What did you do on Earth?" -Daniel, NJ
"Why would you dress like that?" -Meghan, NJ

(You can listen to all the questions on this voice thread from Laura Fleming & her 3rd grade class

Find some kids & PARTICIPATE.
HACK THESE: I Know You Want To


Download the robots here and share what you made with other kids around the world.

HACK THESE STICKERS



REMIX THIS MUSIC FROM BEN THOMPSON
I met Ben on twitter last year when I was looking for some music for an animation script.  I listened to his music again recently and thought it would work really well for a ROBOT HEART STORIES REMIX of some kind. He is nice enough to let kids remix it with their images & stories. Come back and check to see what we do.....if you want to add an image to our animation,,,let us know @cynthiajabar.  Share your remix. ; )

Find out more about Ben Thompson here.






Laika robots spotted in New Jersey.


This is Laika on the cover of her first school not
So who is Laika?

Laika (named by the class in Montreal), is a robot who has crash landed on Earth and is making her way from Montreal to Los Angeles with the help of kids all over the world.

You can help her reach her destination by participating & sharing what you LOVE.  Love makes her move!

Visit the website: ROBOTHEARTSTORIES.com and download a heartpack to color or make a toy robot.



Here is Laika chillin' out in NYC.
That's the George Washington Bridge in the background.




GO AHEAD, SHARE WHAT YOU LOVE
It's all  in your hands as the collaborator.

"For each photo or piece of art featuring the robot that is submitted, the signal strength of the robot grows stronger and helps her get back home."






Read Laika's Journey BLOG

Here's what the LA science team has to say about what fuels their passion & creativity.

"I like to be creative because if I wasn’t I would be boring."   –Gabriel Alaniz 
This is Laika admiring the graphiti in Paris, France.

"I feel passionate about Laika because she is brave." - Caitline Molina
"I am passionate about flowers because they are colorful, smell good, and are interesting to watch sway in the wind." - Agenda Domsitz  
"I like to be creative because then whatever I make, I like, because it came from my imagination."     
- Alessandra Rugamas



 On the JOURNEY BLOG, you can also follow what Laika's has to say about science,  geography & the other strange things humans do here on Earth.

Laika wondered what this tiny brown thing was.

En route to 46° 32’ North by 84° 20’ West.
Parry Sound is a “town” along a body of water called a “bay.”
Smaller groups of humanbots live in “towns.”
The buildingbots are fewer and smaller, too.

Teambots afraid of effects of air pollution.
Alternative energy sources identified: solar energy, biomass, animals, magnetic, wind, geothermal, ocean currents, and ocean tides.
Fear drains energy reserves.

Giant Laika visiting a class in Sydney, Aust


Check out this experiential learning project using math,  science,  history,  geography,  creative writing & art to propel the imaginations of kids across the world and help get Laika home!

FOLLOW: @rebootstories
HASHTAG: #RHS
LAIKA'S LOG with Science notes: http://robotheartstories.com/blog
SUPPORT INDIEGO-GO: Robot Heart Stories
FOLLOW: @lanceweiler



Friday, September 30, 2011

OPEN p2P DESIGN

Open (P2P0 Design @ Pixelversity, Helsinki 16.09.2011

Interesting




Etienne Mineur, Play & The Invention of Appmates

Really interesting interview with inventor, Etienne Mineur who talks about the importance of playing and seeing the world from the point of view of a child.

"Mix high technology & low technology" - Etienne Mineur

Mineur invented technology that allows real life toys to connect & talk to the iPad. Disney recently released an ipad game/toy  hybrid using this technology called APPMATES.



Find Etienne Mineur here

Interview from VentureBeat with Disney's Bart Decrem about Appmates



Disney Appmates: The New Mobile Application Toys for iPad






Thursday, September 29, 2011

#kidsconf11 London

Tweets & links from The Bookseller Children's Conference 2011
find the conference site here


Orna O' Brien
and we re off! Big crowd, mostly female! First off Philip stone
 
Peter McKay
Children's down 1% cf total (print) down 7% at
 
Peter McKay
School textbooks up 13% at £2.2m
Peter McKay
Children's fiction up 8% t
 
Dubit
Moshi Monsters books have brought in £1.2m so far this year.
Dubit
YA fiction down £9.5m in 2011. Vampires dying off? nope, Neil Denny says they will be big in 2012
 
A&CKidsUK
Dystopian BIG for 2012
Peter McKay
Keep your horizon scanning focused on internet connected TV
Peter McKay
Online media consumption is growing among the 55 to 64 year olds hooray
 
Tia Fisher
"content makers are coming face to face with their audiences"
Peter McKay
go where your audience is e.g. Myspace and take an advertiser with you
Peter McKay
check out SORTED on youTube social media cooking for youngsters
 
Elaina O'Neill
Book sales down but storytelling way up - Andrew piller
 
Mike Richards
Massively impressed by the work done by FMX Freemantle - and the thinking behind it.
 
Peter McKay
Makes me think about what Fourth Story Media are up to - storytelling on a gaming platform
 
Elaina O'Neill
Adolescence : age 10-25! News to me ...
 
Peter McKay
Dr Clarke demonstrates that social networking is transforming the concept of "friends" for 10 to 14 year olds
Peter McKay
Transmedia gamification, words we need to understand
 
Yomego
Dr Clarke says that kids prefer one screen, & don't talk about what they watched on TV last night - they chat on FB in realtime
 
Susie Day
RT : If you strip out dark romance YA fiction sales are up 20% year on year. Yay.
 
Fiction Express
readers are buying fewer print books - maybe because they're all reading our interactive e-books instead!?! ;)
 
Peter McKay
- storytelling platforms - book - film - tv - computer games - gaming - PAPERLAND/ SCREENLAND/ DIGILAND
 
Tia Fisher
Dubit: Children are platform agnostic. Content can start on any platform and move to another.
 
Peter McKay
Hour spent on books is holding steady for all age ranges but time on digital is growing fast and exceed books for older kids
 
Ian Chia
RT :"Kids r platform agnostic, they only care about the story & the story can start anywhere"-Dubit
 
Dubit's Claudio Franco: "Don't be afraid to change your story for online".  
Dubit
Egmont Press: "take stories to where children are".
 
Transmedia doesn't have to be expensive; check out: www.thefirstzombie.com  Trailer: .
 
Dubit
Egmont Press: don't undervalue the importance of skilled writers in games < couldn't agree more.
 
Kirsty Bell
Cally Poplak of Egmont emphasizing need for publishers to develop a "digital instinct", translating & reinterpreting stories
 
The Bookseller
Poplak stressing the importance of quality writing by practised, professional authors in projects with digital dimension
 
The Bookseller
Egmont talking about its BSRK transmedia project, which starts online, then a game, app, and finally culminates in the book  
Peter McKay
check out gobzrk.com
 
Dubit
Enjoying virtual worlds at ? Follow and visit Dubitplatform.com we take books online.
 
Vicky Cowell
fightmymonster.com sounds amazing, though aimed at 7-12 year old boys. Do I still qualify?!
Published World
we have over 1 million children and parents reading our magazines in only 6 months so should we now go digital?
 
The Bookseller
interesting details about the Horrible Histories virtual world. took 18 months to create. 15k registered users in its 1st month
 
The Bookseller
@
costs now being detailed, from £50,000 for simple prototype to £200,000 plus for full virtual world..
 
The Bookseller
Also ongoing costs to moderate the virtual world and have an ongoing strategy to keep your users involved
 
Yomego
Usernames 1 of the hardest things to moderate. You can create predefined usernames to save money & keep users safe
 
Sara, check out bottom set of PDFs re:advergames/virtual worlds/tweens/commercial v
 
Sam Missingham
. of Penguin talking about virtual world tie-in books Moshi Monsters - sold 3/4 of a million books in UK
 
How book IP's/kids brands and VWs are doing business
 
The Bookseller
Amanda Wood of Templar being frank about not making £ out of the web-based digital 'ology' experiment they undertook last yr
 
Peter McKay
Nukotoys up with Templar talking about the technology
 
oohs from the crowd at Nukotoys tap technology - tap a card on the ipad screen and the image comes to life and scampers! lovely  
Ian Chia
 
Peter McKay
Almost everyone I talk to with a print heritage has a print semantic frame and don't seem to realize how limiting it is
 
Peter McKay
Apps Rules from HC - innate sharing, great sory, media to aid retell, invite conversation, show off
 

Ian Chia
RT : User age profiles for Moshi Monsters and Bin Weevils +