I took this fantastic SOCIAL MEDIA class at SCPS NYU with WIRED.com Marketing guy, Jim Hopkinson (The Hopkinson Report). This is the graphic I created for a social media strategy for a fictitious town called Smallville.
Social Media is a very important element in digital publishing. You hear about it everywhere. Constant BUZZ. If you are in New York, I recommend taking the SCPS NYU class or reading up online.
Here are some great articles about social media strategy you might find interesting:
Dragan Varagic Blog: Fantastic information and lots of different social media templates.
Very Official Blog: Great questions to ask as you create your social media strategy.
The Other Media: I like this free PDF social media benchmarking template, easy to follow, great questions.
Intersection Marketing Blog: I love the colorful graphic below and break down of phases by Mark Smiciklas.
The graphic below is from Tom Chapman, social media strategist for Headstream.
Do you have a social media strategy as an author or illustrator? What does it look like? Does your publisher have one yet?